When I saw this product I wasn’t quite sure as to what the heck it actually is, besides a really good SPF moisturizer, but since I have had fairly good luck with other elf products and the sun protection content was so high, I decided to try it out. What I like about e.l.f. products is that they are priced affordable for everyday women, they do not test on animals and although the company’s products are affordable, they aren’t el cheapo with their products, what more could you ask for.
The company claims that this moisturizer provides lightweight hydration for a luminous looking complexion that’s makeup ready. It’s universal tint blends with a range of skin tones, formulated with broad spectrum UVA/UVB (SPF 50) and key antioxidants. It states that it is antioxidant enriched, helps to protect against environmental aggressors and is formulated without parabens, sulfates,phthaltes or alcohol, none of which are friendly to our skin.
Like nearly every other facial product, the Beauty Shield directions say to shake well before using and to apply to clean, dry face.
The Beauty Shield is a 1.69 ounce bottle and will cost you about $12.00 at Rite Aid, the bottle is a pump to make dispensing much easier. The only thing that made me hesitant to try this moisturizer was the fact that it is tinted, I mean face it if you’re like me then every time that you get any universal tinted anything, the color is orange, pink, gray or cocoa brown! What are the chances that you get a color that everyone can wear that is perfect for your skin color, in my experience the chances are probably one in a zillion!
PROS: Don’t worry about the universal tint because there really isn’t much of a tint at all. The moisturizer goes on smoothly and it does seem to luminate skin. I have found that the Beauty Shield leaves a great canvas for your foundation, it really does. Always a huge PRO in my book is the SPF and that it’s 50 none the less! As always with e.l.f. the price can’t be beat, even the no name generic brands of JUST SPF 50 creams for the face are far more expensive than this and I don’t know about you but many of those irritate my skin anyway!
CONS: If I HAD TO come up with a con for the e.l.f. Beauty Shield it would be that it felt a wee bit greasy on my fingers when it came out of the pump and I did shake it well before dispensing, however it did not feel awfully greasy on my face.
BOTTOM LINE: Ladies, this one is a real winner, not just for the SPF protection but for the fact that it is a great facial primer too. Well worth every penny.